Customer Testimonials
We were in search of a new family vehicle and had never considered a KIA in the past. From solid ratings and a neighbor who recently had a good experience at the Williams dealership, I stopped in a cold and snowy Saturday morning. Rob was great to work with. He helped get several models cleaned off from the ongoing snow storm to test drive and check out the options. At the same time, Rick and his team checked out my existing vehicle for a turn in option. Skylar provided different finance options along with extended coverage packages. It was low ... Read More DealerRater - Feb 15, 2026
The Service group is doing a great job. Justin and Matt are a pleasure to work with. Their stock is high enough that if I ever have a tense issue going forward, I trust they will take care of me. Keep it up TC KIA, and keep these guys.
Aaron at Williams Chevy did a great job getting the car we needed would go back again
My buying experience was excellent. Lisa and Zack worked with me and I couldn't say enough about how the whole experience went. Rick Mihalic made perfect contacts and follow-ups. Austin was stellar in going over the operation of the vehicle........twice. I really appreciated it. Thank you Zack, Rick, and Austin. A special thanks to Lisa, and a special good health.
Very bad customer service! They tell you stuff is covered under warranty but it’s all lies! What happened to the days when companies pleased the customer? Those days are gone!
Lisa was phenomenal to work with! I ended up getting a vehicle elsewhere, but if I were going straight for best service, Lisa had it in the bag! She was not pushy whatsoever and was so helpful! Highly recommend!
Bought a brand new kia last march, i get constant trash mail and e-mail from them, apparently they still have an approved loan for me and keep trying to get me to buy another vehicle, i have called 6 times, stopped in 5 times, trying to get it to stop, im talking about 3 to 5 regualr mails a week and 6 to 12 emails a week, its been every week for over a year now, i have been told by their manager its my problem i should not have bought A car from them and they refuse to stop the harassing mails, another mistake i ... Read More DealerRater - Apr 11, 2022
Refused to honor warranty for blown cylinder as well as refusing to be forthright about the issues.
Worst customer service ever! I found a car I liked applied for a loan, was approved for the loan. I called to ask if I could sign the loan on line and was told no I had to come in. I told them I would be there the next day, they asked for insurance to be sent to them. I called and got insurance on the car. AN HOUR later I was called and told they sold the car to someone "who was there and there and could sign the papers right away." I would not deal with ... Read More DealerRater - May 7, 2021
Got approved, signed papers, signed up for an Environmental Paint protection plan Wich was said to "cover any and all enviornmental damage to paint", bought the vehicle and was told they were waiting on the title, no biggie they gave me a dealer plate. Over the next few weeks the dip xxxx salesman kept calling me telling me the title was in, so I kept driving up there and it wasn't there, tried to talk and explain it to the lady at the desk and she got snotty with me "well I can't help you ... Read More DealerRater - Apr 23, 2020
Like the vehicle,dealership and salesman leave a lot to be desired, won't deal with this dealership again, can't believe what you read or what they say. you should consider another dealer.
After waiting 2 weeks for an appointment, I brought my car from over an hour away (as this is the closest Kia dealership since I moved) to attempt to fix a major acceleration issue with my six year old Kia. After fixing a wire that they thought was the problem, they test drove it and said it was better. I was skeptical so I asked to test drive the car before I checked out to see if it was any better before I left, but they would not let me. I was basically told if this didn't fix the issue ... Read More DealerRater - Oct 17, 2019
On several occasions I returned to have my front wheel bearing replaced and they refused to service it under warranty because they didn’t believe they were bad. After being given the all clear multiple times I smoked both bearing causing me to have to replace the the cv axles less than 1000 miles later. I tried to get part numbers for the replacements and they refused to give them to me and when I ordered front suspension parts from there they charged over 4 times as much for them and they were the wrong part. When I tried to return them ... Read More DealerRater - Nov 22, 2017
I purchased a new vehicle on my own. As a women Greg Moore treated me very well. He made the experience exceptionally well for me. Greg answered all my questions and picked out the perfect car for me. I love e my 2017 Kia Serento. I have bought at Williams before and I will cont to do so. Greg More and Mike the financial manager ate great assets to this dealership.
I wanted a car with good insurance costs, an environmentally friendly car, care free, good car ratings and I discovered it at Williams Kia. I fell in love with the Niro, told my sister in law in Tennessee about it and she bought one. The staff at Williams Kia were very patient with me, answering all of my questions, going over purchase vs. lease numbers. I felt at ease and confident dealing with this dealership. Mike and Devin are the greatest. Best of all, I'm still loving my Niro. It's very user friendly. The only thing I would ... Read More DealerRater - Aug 8, 2017
Cars on the website were not available at the dealership, and I was told a price listed on the window was not the correct price, but a was, in fact, a typo error.
We owned a 2011 sorento, went to Williams to have it appraised. we were given a fair price and we decided to lease our next sorento. We were very pleased with the customer service we received from Greg Moore. He was never high pressure and just presented options to us. We have never leased before so this was a new experience. Greg made it very easy for us. We are retired and now shouldn't have to think about car repairs. We loved our previous sorento and we look forward to enjoying the upgrades of our new One!
After losing a serpentine belt in Brevot, Mi. I called Kia service as my Serento was still under warranty, not only did they send a tow truck out 3 hours to pick me up but the was driven 4 hours south to Williams Kia arriving there at 4 am.. It was amazing . Ken Matthews the service manager knew I was there at the dealer waiting for them to open. He was a true professional,friendly,and had the belt covered by the warranty,and I was on my way home in 2 hours
SALESMAN STANDING IN A CIRCLE CHATTING .....HEY GUYS ID LIKE TO BUY A CAR?? OH SORRY WE WERE TELLING STORIES....JUST CAME FROM TOYOTA WANTED TO SEE WHAT YOU HAD'
SAW A KIA OPTIMA ON LINE.....YEA WE SOLD THAT.......HOW ABOUT THE JEEP COMPASS? WE GO OUT TO LOOK AND I SAID I WILL TAKE FOR A SPIN. TRADING IN MY ,VAN WOULD LIKE $ 2000...THATS WHAT TOYOTA DEALER OFFERED ....UPON RETURN ERIC SAYS YOUR VAN IS WORTH $50 BUCKS.......
I SAID THATS AN INSULT...I CAN SELL TO HOMELESS GUY FOR $60.....GAS IN MY TANK WORTH $50. I SAID IF I ... Read More DealerRater - Jul 15, 2016
This will be the purchase of my second Kia Soul. The first one was not the best service, the salesman was not the best. But I loved the car (used) and your service manager always polite and thorough. I came in last Wednesday, greeted politely by Eric Pfropper. Very well mannered and he was very easy to work with. Eric met all my needs with new car!!! Thank you Kia and Eric! He's the best! RSaavedra
Well run dealership with friendly employees. No big pressure to commit. Even had salesman represent us at a sister dealership ( vehicle # 4 from same man. ) Greg Moore is just a joy to work with. Good selection of all models on site.
We have given Williams Kia 5 stars for their INTEGRITY in helping us to stay within our budget and Dan & Tommy, simply the GREATEST! We cannot thank them enough for their professionalism and putting us in a car that made sense to all concerned. We will definitely be going back for our next vehicle, and in the meantime will enjoy our beautiful Kia Rio LX5 until then! Hats off to Williams Kia of Traverse City, MI and if you have been considering a vehicle from them, I highly recommend visiting, you will not be disappointed! Many thanks for all that ... Read More DealerRater - Jun 23, 2016
I would strongly recommend this dealership to anyone, no matter your credit rating or income level. I am a single, retired lady with limited income. I needed a reliable vehicle, but have "bruised" credit. Terry, the sales manager, was personable, professional, and kind. He and the financial personnel treated me well, and persisted until I was able to receive financing and drive away in my beautiful Chevrolet Sonic (aka Bella)...I will always return to them in the future. Thank you all at Williams! ??
We had a great time buying our 2016 KIA Soul. We traded our 2011 KIA SOUL in for it. Really excited about our new car and the experience with Terry at Williams KIA was great. We plan to do this again in five years! Thanks Sandy and Doug
Greg jumped through hoops for us!! He went out of his way to work within our budget to get us a GREAT vehicle that I never thought we could own! THANK YOU SO MUCH for being the place I trust to do my business today and years to come!
They made getting our Sportage real easy. They were helpful in getting us the deal we needed to be able to get the car we wanted. We will be going back again for our next car. Thank you Greg and Tommy.
They were friendly, they were helpful, they explained and went over all the paperwork. Overall great experience, would recommend Williams to anyone. Im a very happy Kia customer, Thank you Williams Kia!
Service was excellent, from the staff members who welcomed me at the door, to the very helpful Salesman ( Greg ) who helped me with my purchase. All my questions were answered by Greg or Tom. This is my second new car purchase from Williams Kia. I would recommend this business to anyone looking for wonderful service.
Very helpful in finding what we were looking for. Greg the salesman was very willing to work with us. We were only in the area for a few days and Greg found the vehicle we were looking for!
We traded our 2012 Soul for a new 2016 Soul. Our salesperson,Terry Tracey made the entire process extremely easy. He took some basic information and within 15 minutes we had a deal that was acceptable for everyone. They called our insurance agent and made the necessary changes for us, swapped out the plates and we were out the door. We would highly recommend Terry and the entire Williams KIA staff to anyone in the market for a new car.
Very easy to work with. New their vehicles. Very polite and caring. Went out of their way to make sure I was satisfied. Made all aspects worth my time and money. Nothing but good things to say about the people I met and worked with. Thank you.
I have given an excellent rating as Greg was very friendly and courteous in our dealing with him. we had talked to him on the phone before coming to Traverse City from the UP, he was very considerate of the distance we had come and dealt with us quickly. He was easy to deal with as we knew what we wanted to look at. After our purchase he got us out quickly and back on the road. When we got home, he called to make sure we had a good trip back and was satisfied with the car. Would recommend ... Read More DealerRater - Mar 24, 2016
They were very informative, courteous and fast. Have dealt with Kia for many years now. Have always been very satisfied. Will use them in the future also.
I have given an excellent rating because that is exactly what kind of service we received. We leased a 2016 Kia Sorento. Our salesman, Terry was very respectful, professional and patient. We will recommend this dealership to everyone we come into contact with.
Dealership was helpful in finding solution to meet my immediate needs. Great sales on car never had crossed my mind. Payment higher than wanted but that's because of own credit worthiness. Fair on trade in too.
Took my Kia, that I purchased from Williams, in for oil changes. First one after purchase was told how everything was perfect and needed nothing done during their multi point inspection except a light bulb in third brake light. second time I needed rear brakes and rotors. which wasn't true and both times they neglected things in their multi point inspection that needed changed. Will never take my car back there again.
Overall we are satisfied with our purchase of a 2010 Kia Forte. Salesman was pleasant enough but it was clear that he could hardly wait to "seal the deal" and get the heck rid of us even bordering on trying to push us into something we might not want. With the exception of one follow-up call from an actual person, all communication since the sale has been via a pre-recorded message. Whatever happened to personal service? Even an e-mail I sent to our salesman asking about a part that appeared to be missing from our vehicle was merely forwarded ... Read More DealerRater - Jul 23, 2014
Ken has always been very accommodating to work around my schedule. We live 45 miles away and he has always checked everything that is needed and prompt with the service. He is very knowledgeable in the service aspects as well as the cars. We have enjoyed talking about cars that are up and coming. He has also helped with my wife's school class that she teaches. She teaches Special Ed and he always has some type of poster or giveaway that I can take to my wife for her class. The boys really love the car stuff and helps then ... Read More DealerRater - May 13, 2013
I am so impressed with how Kia treats their customers, Ken Mathews always keeps you up to date on your vehicle and they are willing to continue trying until the problem is found. Thank you
I recently had a heater issue with my 2008 Tahoe and took it to Williams for repair. As a single women in Traverse City, I find purchasing and handling repair work on vehicles very intimidating-don't know what questions to ask, can I trust what I'm being told, etc. I had a FANTASTIC experience at Williams. They treated me respectfully, provided transportation while in service and returned the car to me within 36 hours. Given the circumstances (nobody likes to have car issues)I had a great experience and while I hope I don't see them again for awhile, I ... Read More DealerRater - Sep 29, 2011
Since I know very little about cars, I am very uncomfortable taking my car anywhere. I always think they are going to rip me off. I had a horrible knocking in my car and my windshield wiper fluid wasn't coming out. (I guess a little animal chewed through the hose) I was expecting an enormous bill because of the knocking noise. Much to my surprise, my bill was only $65!!! They just had to tighten "something" and the knocking noise was gone and they just replaced the hose for the washer fluid. I am quite confident that most ... Read More DealerRater - Jun 22, 2011
