About Us

Locally owned and operated, we are a community-focused car dealership, We serve all of Northern Michigan, including the Upper Peninsula. Established in Traverse City since 1990 the Williams family is here to serve you. We will help with a variety of lenders to help find your financial fit, for every customer to get into a new or used vehicle. We also offer certified service and parts centers, a state-of-the art Body Shop and Fast Lube Oil Changer Center.

Phone Numbers:

• Main:231-946-1111
• Sales:231-946-1111
• Service:231-946-1111
• Parts:231-946-1111

Sales Hours:

• Mon - Fri8:30 AM - 6:00 PM
  
• Sat9:00 AM - 3:00 PM
  
• SunClosed

Service Hours:

• Mon - Fri7:30 AM - 6:00 PM
  
• Sat - SunClosed

Parts Hours:

• Mon - Fri7:30 AM - 6:00 PM
  
• Sat - SunClosed

Bodyshop Hours:

• Mon - Fri8:00 AM - 6:00 PM
  
• Sat - SunClosed

Top 10 Reasons To Choose Williams

1. Largest selection of New Chevrolet, Honda, Kia, and Pre-Owned vehicles in the North!
2. Hassle Free – Up-Front Pricing on every new and used vehicle, with a free CarFax report on every used vehicle.
3. Money Back Guarantee on all ASE Certified Used Cars & Trucks!
4. Free enrollment in the Williams Preferred Owner program, offering 5% back on all customer-pay service and parts to use for online shopping or your next service, plus $250 off your next vehicle purchase.
5. State of the art facilities with waiting rooms, free Wi-Fi, children’s play areas, complimentary refreshments.
6. Award-winning service departments, staffed by experienced technicians and open on Saturdays.
7. Authorized Chevrolet, Honda, Acura, Kia, Saturn, Hummer, Pontiac and GMC repair facility. We service all vehicles. Free shuttle service when you use our body shop or service center.
8. Modern body shop, using state-of-the-art equipment to work on all vehicle models, including complimentary express detail with every repair. Satisfaction guaranteed.
9. Variety of purchase/lease options and financing, including a special finance program for those with troubled credit.
10. Conveniently located off U.S. 31 S, next to the Grand Traverse Mall, 5 minutes from Downtown Traverse City and 10 minutes from the airport.