Welcome to Williams Kia
Finance Center
Whether you're looking for a competitive auto loan or a customizable lease option, we'll guide you through the process with transparency and ease.
Service Department
Experience convenience, reliability, and peace of mind when you entrust your vehicle to our dedicated team.
Our Vehicles
Currently out of stock
New Vehicle Incentives
Explore exclusive deals and promotions to drive home your dream car for less.
Drive with Confidence.
Explore our handpicked selection of top-quality certified pre-owned vehicles.
Welcome to Williams Kia
Williams Kia in Traverse City, MI treats the needs of each individual customer with paramount concern. We know that you have high expectations, and as a car dealer we enjoy the challenge of meeting and exceeding those standards each and every time. Allow us to demonstrate our commitment to excellence!
Our experienced sales staff is eager to share its knowledge and enthusiasm with you. We encourage you to browse our online inventory, schedule a test drive and investigate financing options. You can also request more information about a vehicle using our online form or by calling 231-946-1111.
If you don’t see a particular vehicle, or you have any other questions, click here to get in contact with us! If you’d like to see a vehicle in person, come pay us a visit at 2750 Us-31 Traverse City, MI 49684.
As well as delivering a constant stream of new specials on new Kia models, here at your friendly Traverse City pre-owned car dealer, Williams Kia, we also provide a a rotating inventory of pre-owned trucks, cars and SUVs on sale. We want to help new car shoppers like you looking for for pre-owned trucks in Traverse City by by setting you up with a test drive today. As soon as you find the perfect pre-owned car, truck or SUV that fits your budget, our helpful financing department will help you get a loan that at a rate you can afford. Our large stock of low-priced pre-owned vehicles is why Williams Kia is the perfect place in Traverse City to get your next pre-owned car!
Our auto service center here at Williams Kia is ready to provide you with all of your auto repair needs here in Traverse City. Our repair shop is staffed with GM certified technicians who are masters in identifying the problems that your vehicle is experiencing and providing you with everything from simple tune-ups to to transmission flushes and more. If you have a warranty related issue or a recall on a Kia car, truck or SUV here in Traverse City, Williams Kia can assist you in getting your vehicle in top shape in no time. If you have questions for our auto service center, contact our service staff to schedule an appointment. Here at Williams Kia, our Traverse City auto service center will help you and your vehicle get the expert care you deserve, and help you get safely back on the road in no time.
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Our Reviews
Anthony was great to work with, knowledgeable and helpful with the low inventory on site this fall. No 2027 vehicles we were interested in but did help us with driving away in our second Sorento from this dealership, a 2026 hybrid. We came back to KIA because we liked our first Sorento and the good service from Williams KIA.
We were in search of a new family vehicle and had never considered a KIA in the past. From solid ratings and a neighbor who recently had a good experience at the Williams dealership, I stopped in a cold and snowy Saturday morning. Rob was great to work with. He helped get several models cleaned off from the ongoing snow storm to test drive and check out the options. At the same time, Rick and his team checked out my existing vehicle for a turn in option. Skylar provided different finance options along with extended coverage packages. It was low pressure, informative experience and glad I went to Williams.
The Service group is doing a great job. Justin and Matt are a pleasure to work with. Their stock is high enough that if I ever have a tense issue going forward, I trust they will take care of me. Keep it up TC KIA, and keep these guys.
Aaron at Williams Chevy did a great job getting the car we needed would go back again
My buying experience was excellent. Lisa and Zack worked with me and I couldn't say enough about how the whole experience went. Rick Mihalic made perfect contacts and follow-ups. Austin was stellar in going over the operation of the vehicle........twice. I really appreciated it. Thank you Zack, Rick, and Austin. A special thanks to Lisa, and a special good health.
Very bad customer service! They tell you stuff is covered under warranty but it’s all lies! What happened to the days when companies pleased the customer? Those days are gone!
Lisa was phenomenal to work with! I ended up getting a vehicle elsewhere, but if I were going straight for best service, Lisa had it in the bag! She was not pushy whatsoever and was so helpful! Highly recommend!
Bought a brand new kia last march, i get constant trash mail and e-mail from them, apparently they still have an approved loan for me and keep trying to get me to buy another vehicle, i have called 6 times, stopped in 5 times, trying to get it to stop, im talking about 3 to 5 regualr mails a week and 6 to 12 emails a week, its been every week for over a year now, i have been told by their manager its my problem i should not have bought A car from them and they refuse to stop the harassing mails, another mistake i made was taking car into williams for the oil change, also get multiple letters and emails from service dept as well. My brother has purchased several kias from a dealer in Grand rapids and has no harassment at all, be smart do not buy from a williams dealership, trust me they will just bother the heck out of you
Refused to honor warranty for blown cylinder as well as refusing to be forthright about the issues.
Worst customer service ever! I found a car I liked applied for a loan, was approved for the loan. I called to ask if I could sign the loan on line and was told no I had to come in. I told them I would be there the next day, they asked for insurance to be sent to them. I called and got insurance on the car. AN HOUR later I was called and told they sold the car to someone "who was there and there and could sign the papers right away." I would not deal with them again! I'd give them 0 stars if it would let me
Got approved, signed papers, signed up for an Environmental Paint protection plan Wich was said to "cover any and all enviornmental damage to paint", bought the vehicle and was told they were waiting on the title, no biggie they gave me a dealer plate. Over the next few weeks the dip xxxx salesman kept calling me telling me the title was in, so I kept driving up there and it wasn't there, tried to talk and explain it to the lady at the desk and she got snotty with me "well I can't help you cause we don't have it" and then towards the end of it the salesman was telling me "well we need to figure something out cause we need the dealership plate back." So finally got my title after about a month or so of frustration. Than a year later called up about getting paint touched up/fixed, Michigan winter's are quite rough, cause supossedly I had the "cover all and any enviornemtnal damage" plan which then was told no, but t if I wanted bird xxxx stains removed they could do that. Never again.
Like the vehicle,dealership and salesman leave a lot to be desired, won't deal with this dealership again, can't believe what you read or what they say. you should consider another dealer.
After waiting 2 weeks for an appointment, I brought my car from over an hour away (as this is the closest Kia dealership since I moved) to attempt to fix a major acceleration issue with my six year old Kia. After fixing a wire that they thought was the problem, they test drove it and said it was better. I was skeptical so I asked to test drive the car before I checked out to see if it was any better before I left, but they would not let me. I was basically told if this didn't fix the issue that it would be very expensive to repair, implying that my 6 year old Kia was not worth fixing. So I just cashed out and left. But as soon as I pulled out, it was obvious that the problem was no better. How any serious tech would think the problem is fixed when the car is hitting 5000rpm to get up to 25mph, I don't understand. So I turned around and brought it back to tell them the car was no better. The service manager and tech essentially through their hands up in the air, didn't offer to take another look or take it for a drive to even offer a guess what the problem was. They just said, well it might be expensive and take a long time to figure out. Again implying that a 6 year old Kia is not worth fixing, and giving the strong impression that they just did not want to deal with it. So I left. Worst experience I ever had with any auto shop or dealership. I certainly will not return, and would not recommend anyone else to use this shop. I should have just gone to my local repair shop, but I thought that a Kia dealership would be better able to fix a Kia, instead I wasted half of a day, drove 100 miles, and spent $250 to have my car run just as poorly as it did when I brought it in.
On several occasions I returned to have my front wheel bearing replaced and they refused to service it under warranty because they didn’t believe they were bad. After being given the all clear multiple times I smoked both bearing causing me to have to replace the the cv axles less than 1000 miles later. I tried to get part numbers for the replacements and they refused to give them to me and when I ordered front suspension parts from there they charged over 4 times as much for them and they were the wrong part. When I tried to return them they wanted a restocking fee. I’ve owed a Lexus IS250 that was much cheaper to maintain and purchase parts for. They charge way to much for parts and their refusal to give part numbers is ridiculous... are these proprietary parts?!? No, just parts I can get online but are next to impossible to purchase at a parts store. Their service is a joke and customer service is next to non-existent. Save yourself the trouble and buy something other than a Kia unless you want subpar service, parts, and vehicles.
I purchased a new vehicle on my own. As a women Greg Moore treated me very well. He made the experience exceptionally well for me. Greg answered all my questions and picked out the perfect car for me. I love e my 2017 Kia Serento. I have bought at Williams before and I will cont to do so. Greg More and Mike the financial manager ate great assets to this dealership.